What AI means for measurement and evaluation

August 25, 2022

It’s no secret that Public Relations and Communication programs are often difficult to measure in terms of their true value. However, with careful planning and execution, it is possible to provide accurate data that illustrates the worth of your program. In this blog post, we’ll discuss some tips on how to measure Public Relations and Communication efforts effectively. By doing so, you’ll be able to show the true value of your program – and hopefully get the funding you need to keep it running smoothly!

If you work in Public Relations or Communications, chances are you’ve been asked to “prove your worth” in terms of numbers and data. It can be a daunting task, but it is possible to measure the effectiveness of your program. Here are a few tips:

  • Define your goals and objectives early on. What are you trying to achieve with your Public Relations and Communication efforts? Once you have a clear understanding of your goals, you can develop metrics that will help you track progress.
  • Keep tabs on media coverage. One way to measure the success of your Public Relations and Communication program is to track how much media coverage it generates. This can be done using a simple Google Alert or by subscribing to a service like Muck Rack.
  • Analyse your website traffic. Another metric you can use to measure the success of your Public Relations and Communication program is website traffic. Take a look at how many people are visiting your site, where they’re coming from, and what pages they’re spending the most time on.
  • Survey your audience. One of the best ways to get feedback on your Public Relations and Communication program is to survey your target audience. Ask them what they think of your efforts, what type of content they’d like to see more of, and how you can improve.

By following these tips, you’ll be able to measure the success of your Public Relations and Communication program and show its true value. So don’t be afraid to roll up your sleeves and get started!

The best thing about this blog post is it was written by AI! Courtesy of Jasper.ai, this copy was created in less than 30 seconds!

In this age when what we all do will become increasingly automated, how we show our true value is more important than ever. As this AI-generated blog outlines, we have lots of ‘metrics’ we can use and ways to measure. What is more important than ever is what metrics matter for your organisation and this will be different for every company.

At The Communication Dividend, we work closely with clients to help build a measurement framework to show the link between communication activity and business goals. Building a real-time, automated dashboard that speaks the language of the C-suite.

It helps both prove the value of communication and improve the program in real time.

We think there are many ways that communication professionals will add value long into the future – relationships, creativity, issues management are just a few areas that require expertise and are core to the sustained reputation of brands. But as technology advances, and what we do changes and evolves, it will be critical to continue to show why we are doing it and the difference effective communication makes.

Get in touch for a demo of the platform and to discuss your communication measurement approach by emailing us at info@commdiv.com.au

Paul Cheal