Does the following story hit a little too
close to home?
Ever feel like you work and work without having anything solid to show your colleagues and superiors in terms of how you contribute to the profitability of the company?
After more than three decades’ worth of experience in linking Business Strategy to Communication/PR Strategy, Deb Camden heard the same story over and over way too many times. Enough was enough and she was inspired to created what she dubs The Communication Dividend®. Here’s why.
"Like most Communication professionals, I knew the work I was doing for clients was vital and having a positive impact. However, if this wasn’t displayed in a manner that was black and white, there’s always room to question what that value was.
I knew I wasn’t alone in the struggle to prove my value so I
set out to create a tool specifically for Communication/PR Managers. Enter The Communication Dividend® – this tool produces real-time feedback on the impact of communication activity, is responsive, increases the total number of channels used to create content, while reducing low impact activities. Now, Communication Managers can prove their value in a way organisational decision makers understand: using numbers."
- Deb Camden, Commpreneur®