No one loves metrics more than sports fans, so in the countdown to the 2018 Commonwealth Games on Queensland’s Gold Coast, Metric Monday leaps into a scoreboard of metrics for measuring the effectiveness of sports communication and sporting events.

There are up to six levels for evaluating objectives for a sporting event, according to the authors of Managing Sport Events – a great source for event planners with a commitment to measurement.

Our next levels of sporting event evaluation focus on learning…

 

Sports Comms – 6 Levels of Evaluation
Level 3: Application

Assesses the skills, knowledge and professional contacts learned at the event and how they were applied in the personal life of attendees.

 

 

 

 

 

 

 

 


Metric Monday Archives

 

Sports Comms – 6 Levels of Evaluation
Level 2: Learning Evaluation

Measures the extent to which principles, facts, techniques, skills, and professional contact have been gained during the sporting event.

 

 

 

 

 


Sports Comms – 6 Levels of Evaluation
Level 1: Reaction, Satisfaction and Planned Action

This level gathers information on what stakeholders thought of the planning process, marketing efforts and facilities.

 

 

 

 

 


#MetricMonday Sports Comms – 6 Levels of Evaluation Level 0: Statistics, Scope, and Volume

Sports Comms – 6 Levels of Evaluation
Level 0: Statistics, Scope and Volume

This level collects data such as the scope and volume of attendance, media coverage, website traffic, and other similar statistics.