It’s back to school so it’s back to Metric Monday!
Our next series holds the mirror up to the comms/PR profession by reflecting on the state of measurement around the world thanks to the PR Week 2017 Global Comms Report released late last year.
A total of 425 senior agencies and in-house comms and marketing pros in seven countries (U.S., Canada, U.K., France, Germany, Sweden, and China inc Hong Kong (but unfortunately excluding Australia), completed the online survey conducted in collaboration with an earned media software provider.
While not strictly metrics, they are important statistics which shine the spotlight on the most significant challenges we face as a profession and the start of a new year is a great time to look forward. You’ll be surprised by what you’ll learn!
State of Communication / PR
75% feel the comms industry can do a better job at measuring and proving its impact on business objectives.
An overwhelming three out of four survey respondents felt the comms industry could do a better job of measuring and proving its impact on business objectives.