Communication and PR
just got smarter.
Use your data, your way, to
prove the impact of your communication strategies.

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Communication Dividend Communication Strategy Implementation Plan

The Communication Dividend is a cloud-based data and analytics measurement tool for comms and PR leaders. Designed by communication professionals for communication professionals, The Communication Dividend provides organisations of all sizes, and their agency partners, a single, real-time, automated and customised view of all PR metrics that matter, giving real strategic insight into the effectiveness and impact of communication programs.

The Communication Dividend is the missing link between business strategy and communication strategy, making it the first measurement approach that puts organisations and their strategies at the centre of the communication measurement and evaluation equation.

The Communication Dividend links the value of communication to business purpose.

So how does it work?

The Communication Dividend’s intuitive dashboard simplifies your big data into clean, sophisticated metrics that are easy to understand and present. This is a game changer for organisations and their agency partners – providing a holistic view of your program or campaign so you can quickly determine if your efforts are effective. For the first time ever, use data and analytics to justify your budget spend with easy reporting that proves the effectiveness of your PR strategy.

SMART Objective Builder

A world-first innovation, our SMART Objective Builder is a free online tool helping comms and PR professionals prove their value through measurable objectives.

Based on the communication lifecycle, it creates objectives that are Specific Measurable Attainable Realistic and Timely for any communication strategy, plan, campaign or project.

Effective measurement starts with being SMART. Get started on your measurement journey today with our free Smart Objective Builder.

Your value. Your data. Your way.

The Communication Dividend provides a holistic view of your campaign so you can quickly determine what’s working. Impress colleagues or clients with real-time reporting – driving quick strategic decisions for better results. Click here to find out what our clients are saying about The Communication Dividend.
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Accurate data
captured 24/7

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Flexible subscription and managed service

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Easily share and
export your metrics

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Connects with
your data sources

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Price points available
to suit your budget



On-brand visualisations to drive clear strategy

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Multiple safeguards
to protect your data

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Streamlined dashboard available on any device

Don’t just take our word for it… see what clients are saying about The Communication Dividend.

The Communication Dividend’s intuitive dashboard simplifies your big data into clean, sophisticated metrics that are easy to understand and present. Reporting and collecting data from numerous platforms is no longer a time-consuming task. 

Big data is powerful… and now, 

the power is in your hands.

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