PR Measurement Myth #2 busted: all measures are equal
That headline might have you confused. We can hear the question that immediately came to mind when you saw that... Continue
Blog
PR Measurement Myth #1 debunked: There is a silver bullet when it comes to measurement.
After have more than 60 years’ experience as communication professionals, Paul and I have identified four of the most common... Continue
Work in Communication/PR and frightened by numbers? Keep reading
Here’s a fun little quiz for you. What scares you most from the options listed below? A: Watching a horror... Continue
Why accountability is the new black for Communication/PR professionals
Here’s an interesting question for you: what profession do you feel is the least trusted (generally speaking of course)? Thinking…... Continue