Sports Comms – XX Comm Games: Glasgow 2014

No one loves metrics more than sports fans, so in the season for the 2018 Commonwealth Games on Queensland’s Gold Coast, Metric Monday leaps into a scoreboard of metrics for measuring the effectiveness of sports communication and sporting events.

When it comes to benchmarking, organisers of major sporting events need look no further than the previous event!

Although there are sure to be differences, they are an ideal basis for comparison and for setting targets.

So, what happened in Glasgow for the XXth Commonwealth Games?

For metrics lovers, here were the top performers:

• Glasgow 2014 was mentioned over 1 million times on social networks
• Glasgow 2014 mobile app downloaded to over 460,000 devices
• Global audience reach was 1.5 billion
• 25.8 million page views of the www.glasgow2014.com website over the 12 days between 3 July and 3 August 2014 from 228 countries.
• On one day alone, 23 July, there were over 2.3 million page views
• These page views equated to just under 12.5 million visits (sessions) to the site across the 12 days with an average of over 1 million visits a day
• People spent 25.8 million minutes watching via the Games official YouTube channel equal to 49 years of viewing
• The top tweet in terms of reach was The Queen’s ‘photo-bomb’ of an Australian field hockey player’s selfie which was retweeted over 27,000 times!