Solving real pain points for agencies when it comes to proving client value
How do we measure success of our PR activity? It is the perennial question that is asked time and again.... Continue
Blog
Plan, measure, invest: how CommDiv is changing the Communication/PR industries
A shared passion for seeing Communication/PR professionals rewarded for the value we create has brought The Communication Dividend Founder, Deb... Continue
The simple reason our “Why” wakes us up each morning
For too long, Paul and I have witnessed Communication/PR professionals feeling undervalued by their organisations and as though they were... Continue
The one key measure that will transform your Communication/PR career
Most of us have heard of this saying: good things come in threes. In our experience, we can apply this... Continue
Work in Communication/PR and never heard of the Barcelona Principles? Keep reading
If you’re a Communication/PR professional and you’ve never heard of the Barcelona Principles 3.0, prepare yourself to learn about a... Continue
Why Business metrics and Comm/PR metrics are like bingeing your favourite shows
As a professional working in Communication/PR, it might be a tough sell to ask you to imagine Business metrics and... Continue
Let’s get metric S.M.A.R.T.
If there’s one thing we all have to get better at, it’s writing objectives and sticking to them. Google “communication... Continue
PR Measurement Myth #4 tackled: we should only measure things at the end of the financial year
Now that we’re heading towards June (FY22 is flying by!), you would have heard a lot of end of financial... Continue
PR Measurement Myth #3 explored: measurement is usually an expensive exercise without always being useful
“Expectation is the root of all heartache.” William Shakespeare was the mastermind behind many memorable quotes but this is one... Continue
PR Measurement Myth #2 busted: all measures are equal
That headline might have you confused. We can hear the question that immediately came to mind when you saw that... Continue
PR Measurement Myth #1 debunked: There is a silver bullet when it comes to measurement.
After have more than 60 years’ experience as communication professionals, Paul and I have identified four of the most common... Continue
Work in Communication/PR and frightened by numbers? Keep reading
Here’s a fun little quiz for you. What scares you most from the options listed below? A: Watching a horror... Continue